Hi, Erica Graham here.
I’m currently an Art Director by title but first and foremost I am an ideator and strategic thinker. I believe that anyone has the power to have a creative thought or a good idea, the difference comes in the ability to not only think big but to apply that big thinking strategically against what a brand needs. I believe that the best idea comes from uncovering a key social insight or truth and blowing it out it into something greater.
I want consumers to say more than just “that was funny” or “Did you see that one commercial where…”. I want them to be moved by a brand on an emotional level, whether that be through laughter, tears or thought provoking insight. I want consumers to look at a brand as more than a brand, and not to view themselves as a targeted consumer.
I believe that a brand has the power to create a social movement and I believe that when a brand ties itself to something bigger people pay attention.
Let’s get together and create something big.
Email // firstname.lastname@example.org
Phone // 312 802 9413