The apple-to-the-head device was working well for Redd's Apple Ale and the "Pick Different" campaign, but in year 2 we wanted to do something...well, different. So we brought this campaign back to the true origin of apples-to-the-head, Sir Isaac Newton. 

We took this idea and blew it out even further by creating a social series to get fans involved and encouraged to think different. We reached out on Twitter and Facebook and invited them to come up with their own #RipeIdeas.

CD// Andrew Holton 

ACD// Dave McCradden

ACD-CW// Stephanie Wroble

CW// Eamon Conway

CW// Chris Davis